PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA BANK JATIM KANTOR CABANG MALANG

Main Author: HERMANTO, DIDIK
Format: Thesis NonPeerReviewed
Terbitan: , 2012
Subjects:
Online Access: http://eprints.umm.ac.id/19513/
ctrlnum 19513
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format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
author HERMANTO, DIDIK
title PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA BANK JATIM KANTOR CABANG MALANG
publishDate 2012
topic H Social Sciences (General)
HB Economic Theory
url http://eprints.umm.ac.id/19513/
contents Research objectives 1) To determine the effect of simultaneous and partially between the quality of service which consists of direct evidence variables (tangibles), reliability (reliability), responsiveness (responsiveness), insurance (assurance), and empathy (empathy) towards customer satisfaction on PT . Bank Branch Malang in East Java. 2) To determine the dominant variables that affect customer satisfaction on PT. Bank Branch Malang in East Java. Analysis tool used is multiple linear regression. Based on the results of research and discussion that has been done it can be concluded that there is a simultaneous and partial influence of the quality of service which consists of direct evidence variables (tangibles), reliability (reliability), responsiveness (responsiveness), insurance (assurance), and empathy (empathy) towards customer satisfaction on PT. Bank Branch Malang in East Java. Variable insurance (assurance) are dominant in influencing customer satisfaction on PT. Bank Branch Malang in East Java. Suggestions that may be filed is expected the management of PT. Bank Branch of Malang in East Java has always provided support or encouragement to employees to work optimally and guarantee customer satisfaction a top priority that must be done. In providing support for efforts to create customer satisfaction then any kind of service procedures should be able to guarantee speed in the service process and provide ease of customers to process transactions.
id IOS4109.19513
institution Universitas Muhammadiyah Malang
institution_id 136
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library Perpustakaan Universitas Muhammadiyah Malang
library_id 546
collection UMM Institutional Repository
repository_id 4109
city MALANG
province JAWA TIMUR
repoId IOS4109
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last_indexed 2017-03-21T02:44:34Z
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