ATRIBUT PRODUK DAN HARGA YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI SEPEDA MOTOR YAMAHA VIXION (Studi Kasus Pada Konsumen Yamaha Vixion di Kota Malang)
| Main Author: | KURNIAWAN, HAVID |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/19508/ |
Daftar Isi:
- This watchfulness aim is that is: 1) to detect product attribute factor and consumer considering price in buys motorcycle yamaha vixion and 2) to detect product factor and price consideringest consumer in buy motorcycle yamaha vixion. data analyzer that is use factor analysis. Based on factor analysis result that done so can be produced 3 consumer considering factors in buy motorcycle yamaha vixion that is cover product, price and product image. between factor above consideringest consumer in buy motorcycle yamaha vixion product factor. Suggestion that can be submitted in this watchfulness is supposed company always pay attention on product quality on the market and post service sells good. the mentioned caused by product is factor consideringest in purchasing decision that done by consumer. in the effort give supposed purchasing having taken ste satisfaction guarantee company to give guarantee on ease to get original access so that can give ease for consumer in course of repair in the event of troubleshoot mechanically.