ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN KERIPIK TEMPE MERK BURUNG SWARI MALANG
| Main Author: | Juwita, Yhundai Retno |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/19473/ |
Daftar Isi:
- The research purpose is: a) Finding out factors included product, price and place/distribution which considered by consumer in buying Burung Swari brand tempe chips; b) finding out which is the most dominant factor considered by consumer in buying Burung Swari brand tempe chips. For the owner of Burung Swari brand company, the research can be used as input to be researched in doing marketing evaluation to find out buying decision done by consumer, so it would be able to use as consideration of Burung Swari company owner in deciding policy in the next future. Data analysis technique used in this research is by using factor analysis with research sampling consisted of 100 samples. According to the research and discussion, it can be concluded that factor analysis produced four factors which considered by consumer in buying Burung Swari brand tempe chips product. Delicious and dominant Product taste choice considered by consumers in buying Burung Swari brand tempe chips.