ANALISIS FAKTOR YANG MEMPENGARUHI KONSUMEN UNTUK BERKUNJUNG KE RIA DJENAKA COFFEE HOUSE & RESTO MALANG
| Main Author: | PRAMONO, TRI ADI |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/19215/ |
Daftar Isi:
- This reasearh aim is that is to detects factor that influence consumer to pay a visit to Ria Djenaka Coffee House & Resto Malang and to detect dominant factor influences consumer to pay a visit to Ria Djenaka Coffee House & Resto Malang. Analyzer that used in this watchfulness that is by using factor analysis. Based on factor analysis result knowable that found six factors that influences consumer to pay a visit to Ria Djenaka Coffee House & Resto Malang. First factor that is hits family factor formed from family, motivation and easy location is reached, second factor hits economy conditon that cover economy conditon, belief and attitude, product innovation and perception. third factor that is hits life style proved from life style and product quality, factor fourth hit strategic location that is hits strategic location and social class. factor fifth hit factor suitability price that is cover suitability price and advertisement effectiveness, and sixth factor hits sub culture that is hit sub culture and menyplay price. dominant factor influences consumer to pay a visit to Ria Djenaka Coffee House & Resto Malang that is hit family factor that cover family, motivation and easy location is reached. Suggestion that can be submitted in this watchfulness that is supposed manager side Ria Djenaka Coffee House & Resto Malang to creat atmosphere family so that consumer felt pleasant in enjoy food and drink on the market and give special room for family. In the effort to increase motivation consumers to Ria Djenaka Coffee House & Resto Malang so supposed manager side always cope to increase service quality that given with chair increase for example physical facilities increase so that can support purchasing activity that done by consumer. Supposed manager side to give special characteristic (for example, big door plate and when does evening day lighting) so that consumer easily can find Ria Djenaka Coffee House & Resto Malang.