ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI KAWASAKI NINJA 250R DI KOTA MALANG (Studi Kasus Pada Konsumen Kawasaki Ninja 250R di Kota Malang)
| Main Author: | ARIF, ANDIK MIFTACHUL |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/19206/ |
Daftar Isi:
- This research intent to know considered product attribute consumer in buys Kawasaki Ninja 250 R and to know dominant product attribute considered consumer in buys Kawasaki Ninja 250 R. This research utilize quantitative approaching where more quantitative research emphasizes on theory examination via observational variable measurements with numeral and does analysis with that statistical procedure is acknowledged if this research is successful or not. Population that is analyzed in this research is Kawasaki Ninja's motorbike consumer 250 r at Baleful city. Sample in observational it is 100 respondent. Analysis tech that is utilized which is analysis factor. Base analysis result factor points out that considered product attribute consumer in buys Kawasaki Ninja 250R originally been gone upon on 15 variable that is agglomerated into 4 factors which is: price, quality, design and brand. Dominant product attribute considered consumer in buys Kawasaki Ninja 250R which is price, since that factor can give contribution as big as 43,162%.