ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMILIH UNIVERSITAS MUHAMMADIYAH MALANG
| Main Author: | RUSADI, RENDI |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2011
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/19110/ |
Daftar Isi:
- The title of this research is the analysis of Factors Considered in Selecting a University of Malang. The purpose of this study is to determine what factors are considered consumers in choosing the University of Muhammadiyah Malang (UMM) and to identify the dominant factor that consumers consider in choosing the University of Muhammadiyah Malang (UMM). Usefulness of research to be achieved, especially for institutions are as input for the University of Malang to better understand how the tastes and needs of consumers in choosing the University of Malang. The analytical tool used in this study is factor analysis. From this analysis tool, it can be obtained 7 factors that consumers consider in choosing the University of Muhammadiyah Malang (UMM), namely the belief factor, the factor of personal needs, financial capacity factor, family factor, the factor of service quality, consumer understanding of the factors, and organizational factors. Of the seven factors, the dominant factor that consumers consider in choosing the University of Muhammadiyah is the confidence factor. Advice provided to agencies in implementing the marketing strategy must consider the needs of consumers, where consumer demand is influenced by several factors. In this case Muhammaditah University Malang should consider these factors. Keywords: factor analysis