PROGRAM BANTUAN SISWA MISKIN SEBAGAI PROMOSI PRODUK TABUNGANKU PADA PT. BANK PEMBANGUNAN DAERAH JAWA TIMUR, Tbk. CABANG KEPANJEN
| Main Author: | Widyawati, Indra |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18662/ |
Daftar Isi:
- This study to determine the savings through product promotion cash transfer for poor student program in PT. Bank Pembangunan Daerah Jawa Timur Cabang Kepanjen and obstacles encountered in the distribution cash transfer for poor student program in PT. Bank Pembangunan Daerah Jawa Timur Cabang Kepanjen. The analytical tool used is descriptive qualitative, the method of data analysis that forms the description of the word or the report is received and collected and analyzed so as to obtain a correct conclusion. Data collection techniques using documentation and literature. Documentation is a way of collecting data using documents and archives is an aid researchers in collecting the data. While the literature is the collection of data from various literature related to the research topic. From the results of this study can be explained that in marketing their products PT. Bank Pembangunan Daerah Jawa Timur Cabang Kepanjen marketing mix strategy ( marketing mix ), which includes: the product, price, promotion, place, people, process (process ), and Customer service used to assist the performance of the employees and staff in marketing and distribution of aid to poor students in PT. Bank Pembangunan Daerah Jawa Timur Cabang Kepanjen often appears constraints to the distribution process. Constraints caused by students under age, location, customer data completeness, and Human Resources ( HR ). Based on this research can be concluded that the product selected as suggestion TabunganKu distribution because the opening is easy and inexpensive. Savings has several advantages, namely interest rates competitive, non- administrative costs, services Automatic Teller Machine ( ATM ), and a minimum age of 7 years.