STRATEGI PENGEMBANGAN PRODUK TABUNGAN “MUAMALAT PRIMA” PADA PT. BANK MUAMALAT INDONESIA KANTOR KAS BATU
| Main Author: | Rabbani, Ridwan |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18635/ |
Daftar Isi:
- The purpose of this study was to determine the procedures for opening a savings Muamalat, the matrix strategy development and marketing of saving products PT. Bank Muamalat Indonesia Kantor Kas Batu. Type of study is a qualitative descriptive explain or describe the information in the form of data written or oral data were obtained. In this method of data collection was obtained based on the results of interviews, documentation, and literatures The result of study describes the procedures for opening a savings Muamalat Prima begins with filling the account opening form and then submit it to the customer service representative, then do the initial deposit to the teller. Matrix saving Muamalat Prima development strategi undertaken by PT Bank Muamalat Indonesia Kantor Kas Batu by way of SWOT analysis. Marketing is done by door to door, on a sales call, and dissemination to the public. The development of saving products Muamalat Prima from 2012 is 4 client, in 2013 as many as 19 customers. 2014 is a many as 10 customers. From the description above it can be concluded that the development of products saving Muamalat Prima expericing a rise, it is certain to rise each year.