STRATEGI PENYALURAN KREDITPUNDI KENCANA PADAPT. BANK PEMBANGUNAN DAERAH JAWA TIMUR, Tbk. CABANG MALANG
| Main Author: | Sari, Dwi Putri Permatha |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18630/ |
Daftar Isi:
- Final project takes the tittle “ The distribution strategy of Pundi Kencana credit on PT. Bank Pembangunan Daerah Jawa Timur, Tbk. Cabang Malang. The Object of this research was PT. Bank Pembangunan Daerah Jawa Timur, Tbk. Cabang Malang which is located at Jalan Jaksa Agung Suprapto Nomor 26-28 Malang. The purposes of this study are to understand the procedure of distributing Pundi Kencana credit, the development of customers, obstacles in distributing Pundi Kencana credit, and the strategy used in distribution of Pundi Kencana credit on PT. Bank Pembangunan Daerah Jawa Timur, Tbk. Cabang Malang. This research is descriptive research because it’s characteristics that describe the distribution strategy of Pundi Kencana credit. This research does not investigate the terms in hypothesis. But it investigates about the explanation and also description of research problem. The data obtained was primary data in which it was directly obtained from the source of the research by giving the direct interview to those who were involved PT. Bank Pembangunan Daerah Jawa Timur, Tbk. Cabang Malang. And secondary data in which it was obtained from the documents and archives of PT. Bank Pembangunan Daerah Jawa Timur, Tbk. Cabang Malang. The result of research can be said that the strategy on distributing the credit which was done on distribution of Pundi Kencana credit on PT. Bank Pembangunan Daerah Jawa Timur, Tbk. Cabang Malang, by using the strategy of taking the ball. The strategy of taking the ball is a strategy in which the service providers and product sellers do their distribution activities by going directly to the candidates of customer. Besides, the bank also socialize the product of Pundi Kencana credit to society in order to make them be known by the broader society. From the research above, it can be concluded that the existence of Pundi Kencana credit is important. It happens because PT. Bank Pembangunan Daerah Jawa Timur, Tbk. Cabang Malangis able to support the prosperity of people in increasing the micro business by collecting the funds from the third party and distribute them through Pundi Kencana credit to minor society in order to increase their business.