PERAN AGEN DALAM MEMASARKAN PRODUK BLIFE DOUBLE PROTECTION PADA PT. BNI LIFE KANTOR PEMASARAN MANDIRI (KPM) MALANG
| Main Author: | Aida, Hasanah Nur |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18626/ |
Daftar Isi:
- This research is conduct to know the product of BLife Double Protection in PT. BNI Life KPM Malang, the participation of agent in marketing the product of BLife Double Protection in PT. BNI Life KPM Malang and the problems faced in marketing the product of BLife Double Protection. The research design of this study is descriptive qualitative. Descriptive qualitative is an analysis method which is design to obtain information concerning the current status of phenomenon, then analyze it and make a fact conclusion. The data collection of this study is documentation and literatures. Documentation is how to collect the data using documents and archives which helps the researcher to collect the data. Literature is the data collection from some literatures which are relates to the topic of the research. From the result of this study, it can be explained that BLife Double Protection is a product that has double benefit of demise protection or as a savings. The agent participation as the cutting edge of the company to reach the goal which is a target of production. The marketing strategy used by the company is marketing mix, consist of: product (produk), price (harga), place (tempat) dan promotion (promosi). Then, to achieve the target of productions, BNI Life KPM Malang split-up a work of the agent into two part: in office and in the field. Based on the result of the study, the researcher conclude that the BLife Double Protection product is a kind of product that has double benefit, as of demise protection or savings if the insured is still alive at the end of the period of insurance. The marketing of BLife Double Protection cannot apart from the participation of agents who become a cutting edge of the company to achieve the target of production. Agents used marketing mix strategy in marketing the product of BNI Life.