STRATEGI PEMASARAN TABUNGAN SIMPANAN KESEJAHTERAAN MASYARAKAT (SIKEMAS) PADA PT. BPR JAWA TIMUR CABANG BATU
| Main Author: | SHOLIHAH, IMROÂ’ATUS |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18625/ |
Daftar Isi:
- This research final assignment is done in PT . BPR Jawa Timur Cabang Batu titled "Strategi Pemasaran Tabungan Simpanana Kesejahteraan Masyarakat (Sikemas) Pada PT. BPR Jawa Timur Cabang Batu”. The research purpose of this study is to investigate the implementation of marketing strategies in increasing the amount of savings Sikemas customers at PT . BPR Jawa Timur Cabang Batu, and to determine the best strategies to market products sikemas savings on PT . BPR Jawa Timur Cabang Batu. Techniques in data collection was conducted using interviews , documentation and observation . Data collected for an analysis is primary and secondary data. The analysis data used is descriptive qualitative data by describe and explaining research result consistend of explanation and also using SWOT (Strength , Weaknes , Opportunities , and Threat) analysis to find advantages , weaknes , opportunities and threat in product marketing The result of data analysis about sikemas Marketing Strategy in PT . BPR Jawa Timur Cabang Batu. "Explained that the marketing strategy is done to improve customers amount is has been effective because the marketing strategy done by brochures , banners and banners , Talk Show , direct approach by customer/market, collaboration with the people who already have a savings sikemas , and Internet media . Of evaluation through the SWOT analysis is a weakness that has no ATM facility with ATM links . While the odds are close to the location of the business and tourism market .