MOTIVASI NASABAH MENABUNG PRODUK BRITAMA DI PT. BANK RAKYAT INDONESIA ( Persero ) Tbk. CABANG MALANG KAWI
| Main Author: | Rahayu, Karina Dwi |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18624/ |
Daftar Isi:
- The purpose of this research is to identify costumersÂ’ motivations to invest in savings and their interest toward savings especially BritAma savings product in PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Malang Kawi. The type of this research is qualitativedescription. The data were obtained by distributing some questionnaires to BritAma customers at PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Malang Kawi, analyzing certain documents, and interviewing the ADK directly. Motivations in investing savings rather than stock, deposit, or gold investment are because it is quiet easy to open the account. Beside the cost is affordable, opening a saving account is also less risky. They can withdraw their money anytime without a certain period. The internet banking and SMS banking facilities provided make it easier for them to proceed their transactions. In addition, they are interested in BritAma products since it guarantees the security, charges an affordable cost to open the account, and offers a tantalizing interest, reward, and even facilities. Therefore, it can be concluded that theinterestrateshavea considerable roleforcustomersinchoosingBritAmasaving product rather than other saving products at PT. Bank Rakyat Indonesia (Persero) Tbk. Malang Kawi.