STRATEGI PEMASARAN TABUNGAN CITRA PENSIUN PADA PT BANK TABUNGAN PENSIUNAN NASIONAL Tbk CABANG MALANG
| Main Author: | ROSALINA, WINDA PUTRI PUNGKY |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18611/ |
Daftar Isi:
- This research conducted at PT Bank Tabungan Pensiunan Nasional Tbk titled " Strategi pemasaran tabungan Citra Pensiun at PT Bank Tabungan Pensiunan Nasional Tbk Branch Malang " . The purpose of this study was to determine the opening of procedure savings Citra Pensiun in PT Bank Tabungan Pensiunan Nasional Tbk Branch Malang, to check progress savings Citra Pensiun in PT Bank Tabungan Pensiunan Nasional Tbk Branch Malang , as well as a SWOT analysis and strategy used in marketing saving citra pensiun PT National Savings Bank Tbk Branch Malang Techniques in data collection conducted by interview , study the literature and documentation . the data collected for analysis is primary and secondary data . Analysis of the data used is descriptive qualitative data analysis to describe and explain the results of research in the form of data information , as well as the number of customers using data tables and graphs to determine the number of customers . Opening procedure savings Citra Pensiun is relatively easy and there is no minimum initial deposit . The number of customers rose relative savings Citra Pensiun every year . Which became the BTPN Branch Malang force that is well established cooperation with foundations fund retiree. BTPN also has the disadvantage of lack of provision of an ATM machine . In addition BTPN also has a large market opportunities where specific and retirees in the area Malang. Threats faced by BTPN Branch Malang is currently owned by the existence of similar products of other banks . Strategy undertaken by PT Bank Tabungan Pensiunan Nasional Tbk, is improving the quality of human resources , and sponsor activities associated with pensioners and maintaining good relations with partners .