PENINGKATAN JUMLAH NASABAH DALAM MENGGUNAKAN PRODUK TABUNGAN SIMPEDA PADA PT. BANK JATIM CABANG BATU
| Main Author: | WIJAYANI, TITA |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18580/ |
Daftar Isi:
- This research is quantitative descriptive with the title "Increasing Number of Customers In The use Simpeda Savings Products at PT.Bank Jatim Cabang Batu " The purpose of this study was to determine the procedures for opening saving Simpeda excellence of products, the development of the number of customers, the contribution of the source of funding and the efforts made by PT. Bank Jatim Cabang Batuin increasing the number of customers. Data collection techniques used was observation, interviews and documents, while the type of data used are primary and secondary data. Primary data is data obtained through interviews directly to the Bank. Secondary data is data obtained through additional information to supplement the information that has been obtained by the authors of the documents / books that support the writing of the report or the research on PT. Bank Jatim Cabang Batu. Based on the research that Simpeda Savings is one savings product launched by the Bank Jatim. In Simpeda Savings account opening procedure is very easy, has many benefits and advantages. Credit guarantees may be used, the number of sweepstakes prizes. Developing of clients each year Simpeda Savings increased by the average percentage of 97,15% while the contribution of financial resources Simpeda savings of Rp. 44,826,253,806 very large compared Cycle Savings, Savings, Savings Haji, to improve customer bank Jatim giving the best serviceto Customer, Sales Perform Face to Face, Conducting Sales Promotion (Sales Promotion), Making Brochures, Implementing collaboration with educational institutions. So with the increasing number of customers from year to year should be more concerned that Bank Jatim clients increase even more and expand lotteries that already exist.