PEMASARAN GADAI PADA PT. BANK MANDIRI SYARIAH KCP LAWANG MALANG
| Main Author: | Sutrisno, Dayat |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18579/ |
Daftar Isi:
- The purposeofthis studywas to determine theeffectiveness ofMarketingPawnAtPT. BankSyariahMandiriKCPLawangMalang, andknow the development ofthe number of customersatPT. BankSyariahMandiriKCPLawangMalangespeciallyPawncustomers. The method usedby theresearchers thatthe documentationandobservation, andthe typeof research usedis descriptivequalitativeresearchersobservedthatthere areevents thatmatch the themeas well asquantitativedescriptiveanalysisis a methodthat describes theobjectbased onthe calculation ofsystematicresearch. MarketingEffectivenessresearch resultsPawnAtPT. BankSyariahMandiriKCP LawangMalangandthe number of customersand thenumber ofdevelopmentfinancing processis very good, this is because theprocess is quickandsharia-based so that it canattractcustomers with goodtobecome a customer. The conclusionofthe researchisthe process ofmortgage financinganddevelopmentof goldbsmcustomer baseranging fromJanuary2013 toMarch2013has increased quitegood, this can be seenfromthe development ofthe number of customersin the past monthwiththe number119, andthe following monthincreased by130peopleand133peopleat the endof March.