STRATEGI PEMASARAN PRODUK SMS BANKING PADA PT. BANK BUKOPIN Tbk. CABANG MALANG
| Main Author: | Priyono, Eri |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18564/ |
Daftar Isi:
- This final report took the title "Strategic Product Marketing SMS Banking at PT. Bank Bukopin. Malang branch "type of qualitative research is the analysis of the data obtained in the form of pliers explanations and collected and analyzed so as to obtain a correct conclusion. The purpose of this study is to explain the marketing strategy sms banking products and also describes the obstacles encountered. The object of research is on the PT. Bank Bukopin. Malang branch located in JL. Semeru No. 35 Malang. Researchers use the Primary data is data obtained through questionnaires given directly to the customer to determine the benefits of baking PT sms service. Bank Bukopin. Malang and secondary data is data obtained from various sources, namely through literature and brochures. The results can be presented is to develop products sms banking and the bank must understand their customers in particular will sms banking facilities. The conclusion that can be drawn is that researchers use marketing strategies to market products using SMS banking and SMS banking facilities untu many transactions do tanpaharus come to the bank