ANALISIS STRATEGI PROMOSI BNI TAPLUS ANAK PADA PT. BANK NEGARA INDONESIA (PERSERO) Tbk. CABANG PEMBANTU UNIVERSITAS BRAWIJAYA MALANG
| Main Author: | Mirnawati, Mirnawati |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18558/ |
Daftar Isi:
- Research for final assignment is done in PT. Bank Negara Indonesia (Persero), Tbk. Support Branch of Brawijaya Malang titled “Analysis of BNI Taplus Anak promotion Strategy at PT. Bank Negara Indonesia (Persero), Tbk. Support Branch of Brawijaya Malang.” The research purpose is to describe mechanism of BNI Taplus Anak, to analyze strength, threat, and opportunity also described promotion strategy form used to develop customers amount in PT. Bank Negara Indonesia (Persero), Tbk. Support Branch of Brawijaya Malang. Technique in data collection is done via documentation, interview and observation method. Data collected to be analyzed is primary and secondary data. Data analysis used is qualitative descriptive data by describing and explaining research result consisted of explanation also using SWOT (Strength, Weakness, Opportunities, and Threats) to find out strength, weakness, opportunity, and threat in product marketing. Data analysis found about BNI Taplus Anak promotion Strategy at PT. Bank Negara Indonesia (Persero), Tbk. Support Branch of Brawijaya Malang explained that promotion strategy done to improve customer amount is good because promotion activity done via brochures, direct promotion by customers and direct promotion to schools. Evaluation via SWOT analysis shows the weakness is interest rate stated lower than other banks, while the opportunity is, positive response from society, especially parents and still many more banks which haven’t had saving product for children.