MIGRASI PELANGGAN LISTRIK PASCA BAYAR KE PRABAYAR PADA PT. PLN (PERSERO) UPJ TULUNGAGUNG
| Main Author: | Himawan, Tito |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18552/ |
Daftar Isi:
- The background of the program Migrasi Pelanggan Listrik Pasca bayar ke Prabayar pada PT. PLN (Persero) UPJ Tulungagung namely, the business of PT. PLN (Persero) in improving customer service and satisfaction. The research goal is to find out the procedure to electric customers postpaid and prepaid, know the fare classification of electricity customers, find out a SWOT analysis of the migration process and its power to pre-paid post-paid, find out the marketing and dissemination of prepaid electricity. Data analysis technique used was a qualitative descriptive I explain Power Customer Migration to Prepaid Postpaidon PT. PLN(Persero) Tulungagung UPJ. From the results of research and discussion, gained on how pairs of new procedures, there are 8 basic electricity fare classification based on the designation, said if the prospect of migration has become a postpaid electricity customers and is based on the results of a SWOT analysis of the migration program is appropriate to continue to be implemented, the marketing effort and Power Customer Migration socialization program to Prepaid Postpaid the PT. PLN(Persero) UPJ Tulungagung that is the way, tour marketing, announcements through mass media, radio, advertising on the official website, a partnership with banks in marketing token, and the installation of banners and stickers on vehicles PLN (Persero) UPJ Tulungagung.