PELAKSANAAN PEMASARAN PRODUK TABUNGAN PADA PT. BANK RAKYAT INDONESIA ( Persero ) Tbk. UNIT KEPANJEN 1 CABANG MARTADINATA MALANG
| Main Author: | Khudoifah, Lutfiatul |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18547/ |
Daftar Isi:
- Title : "Application of Saving Account Product Marketing in PT. Bank Rakyat Indonesia Unit Kepanjen 1 Martadinata Branch of Malang". The research purpose is to find out development of saving account amount in PT. Bank Rakyat Indonesia Unit Kepanjen 1 Martadinata Branch of Malang in 2009- 2011, to find out marketing strategy of saving account product which has been done by PT. Bank Rakyat Indonesia Unit Kepanjen 1 Martadinata Branch of Malang, then in applying saving account marketing in PT. Bank Rakyat Indonesia Unit Kepanjen 1 Martadinata branch of Malang expected to attract customersÂ’ interest. Research method used, consisted of research location, which is located in PT. Bank Rakyat Indonesia Unit Kepanjen 1 Martadinata Branch of Malang. Analysis technique used is descriptive qualitative research which gives description or explain about object researched according to data and information found in this research. Research described that, first, the application of saving account product marketing in PT Bank Rakyat Indonesia Unit Kepanjen 1 Martadinata Branch of Malang is responded by Kepanjen society, second, by promotion, there was rapid improvement in saving account products in 2011. Obstacles faced in marketing saving account product are, lack of direct selling, lack of response from society and also competitive bank competition. From the result above, it can be concluded that PT. Bank Rakyat Indonesia Unit Kepanjen 1 Martadinata Branch of Malang is still dominated in debt activity. Suggestion from determination is, it would be better to improve the saving account marketing through television, radio, newspaper, etc, aimed to get more customers, especially for saving account products.