STRATEGI PEMASARAN PRODUK TABUNGAN SIMPEDA ( SIMPANAN PEMBANGUNAN DAERAH ) PADA PT. BANK JATIM CABANG BATU
| Main Author: | Puspita, Bellinda Mayang |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/18525/ |
Daftar Isi:
- The title of the research is “Marketing Strategy of Simpeda Saving Product in PT. Bank Jatim Branch of Batu”. The research used qualitative descriptive and SWOT analysis. The purpose of the research is to understand the strength, the weakness, the opportunity, and the threat of saving product simpeda in PT. Bank Jatim Branch of Batu, to understand what PT. Bank Jatim Branch of Batu do to marketing his saving product Simpeda, to know how to marketing effectively Simpeda saving product in PT. Bank Jatim Branch of Batu. Data is collected used observation and documentation. Data which is used is primary data and secondary data. Primary data is data that gained by direct quitionary to the responden. Secondary data is data which is gained by addition information to complete the information the researcher get from documents or books the PT. Bank Jatim Branch of Batu have. The result of research revealed that Simpeda Saving is one of saving product PT. Bank Jatim launched. This product has benefits and facilities and advantages. It allowed the consumer to have transaction easier and faster. ATM cards given to each customer. Marketing strategy that is used is through face to face marketing in which customer service give information and offer the product to a new customer who want to open an account and to the old customer who have not yet used the product. Latter strategy is called retention. Retention is activity to maintan the existing customer by creating mutual relationship. It can be achieved by gave attention to the customer according to his needs, e.g. gave him a letter that appreciate his trust to the bank and gave souvenir like calendar. The researcher suggest that the bank must change his marketing strategy for Simpeda product to increase the customer of the product. The bank also should more active in his steps to adapt of the market situation by more active to get the knowledge about his competitor's products. The bank also should expand his marketing activities by increasing his promotion activities