Daftar Isi: STRATEGI PELAKU HOME INDUSTRY KRIPIK TEMPE DALAM MEMPERTAHANKAN EKSISTENSI USAHA (Studi Pada Home Industry Kripik Tempe Sanan Kelurahan Purwantoro Kecamatan Blimbing Kota Malang)

Daftar Isi:

Home industry could be one of solutions to increase the productivity and economy. This business has big opportunities along with Malang as tourism city, which has varied souvenirs that produced by many industries, both factory and home, such as tempe chips, original gift from Malang, doubtless quality and taste, both nationally and internationally. The formulation of the problem of this research is about the strategy of Kripik tempe's player in maintaining the existence of their home industry. This research used qualitative descriptive approach. Data was collected through observations, interviews and documentation. The theory used in this study is the theory of action and strategy that been modified from Talcott Parsons with Goldworthy and Ashley. The results of the data analysis of this research are: there are marketing, networking's, and developing the business that already prepared in terms of internal and external efforts to keep them exists, such as building a network as large as possible, conducting monthly comparative study to attempt to innovate their business. It is also supported by the “Koperasi Bangkit Usaha” which facilitates the payers obtaining the raw materials.