JARINGAN KERJA INDUSTRI KECIL DALAM MENUNJANG DAYA SAING USAHA (Studi Di Desa Talok Kecamatan Turen Kabupaten Malang)
| Main Author: | Maulana, Ahmad |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/16293/ |
Daftar Isi:
- Based on the researcher that is interest about the phenomenon which is growing in this century. In villages that have a lot of industry which the scale is still small and cannot be free from the main network in marketing a product in the industry. Those make in a building of an industry is need to think about how the way to get a new market chance in a business competition that has increasein order to withstand in the competition. Because of that, it needs actors that include in a market system in industry such as sales and distributor. Those have an important meaning in marketing. Business system in “Cemilan” Industry that includes many sides, showing the condition that is really needed. According to the background, the research problem in this research was the network of small industrial in supporting small business competitiveness (A study in Talok village, Turensubdistrict, Malang regency) the researcher used qualitative research and used descriptive qualitative that drawn or explained social phenomenon in the research location. The data collections were observation, interview and documentation The result of field research shown that the owner of the industry made a network relation with: 1) Member factory, 2) Farmer, 3) Other similar industries, 4) Sales, 5) Distributor, 6) Reseller, and 7) Consumers. The process of formed the main network of small industrial in supporting small business competitiveness was begin first from relation of the owner with member factory in process of selling tools to manage the product, the owner with the farmer in selling the materials, the owner with sales in marketing the result the product to the market location until arrived to the distributor or directly to the reseller, and the owner with other similar industrial in marketing when there was a lot of request of the product. All of those were connected each to others and formed a complex network. There were also found the patterns of social relation in the result of interview and observation. Those were pattern of subscriber or habit, pattern of exchange resource, and a very strong bond.