POLA JARINGAN SOSIAL MULTI LEVEL MARKETING TIANSHI (Studi Tentang Strategi Distributor Dalam Mengoptimalkan Pola Jaringan Sosial Multi Level Marketing Tianshi di Kota Malang)
| Main Author: | SETIA WIDURI, NOERMA |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/16235/ |
Daftar Isi:
- Growth of network business or which a more regular is recognized with the title multi-level marketing a lot of found in Indonesia, noted approximately there are 176 companies which will enter to enliven industry multi-level marketing in Indonesia. Multi-level marketing is marketing business of network or equally a method sells goods/service directly (direct selling) to consumer through social network developed by distributor. Distributor has important role in increasing sale growth and develops activity network. one of company forming a network business in the world freely is Tianshi. Company Tianshi entered in Indonesia since in the middle of the 2000 and had 13 office of branches in all Indonesia, covers Tianshi Jakarta, Bandung, Kalimantan, Field, Palembang, Semarang, Makasar, Surabaya, Manado, Pekanbaru, Denpasar, Pontianak, and Papua. These researches aim to know social network pattern multi-level marketing Tianshi and distributor strategy multi-level marketing Tianshi in optimal of social network pattern multi-level marketing Tianshi in town Malang. Research method used in this research is qualitative descriptive method of phenomenologist by taking research subject of the Tianshi distributors in town Malang which amounts to 5 man who have been up to standard as distributor, which has known calculation bonus and has mastered product, has mastered mode of action of business multi-level marketing Tianshi, and has elaborated marketing business of network fully. Data collecting technique in this research is observation, interview and documentation. As for data analytical technique applied is reduction of data, presentation and conclusion withdrawal. Theory applied in this research is the social network theory and the social transfer theory. Result of research concludes that in multi-level marketing Tianshi, form of the social network pattern consisted of producer, independent distributor and ends in consumer. In this case distributor takes important role in marketing product and develops activity network. In here the social network so important, because form of social network pattern owned by multi-level marketing Tianshi offers an new approach to overcome marketing problem by exploiting distributor as the distribution line. Distributor strategy in optimal of social network pattern multi-level marketing Tianshi in town Malang is done with 2 way of that is: firstly, does construction to the distributors by following business school One Vision; second, builds a relationship with new people.