ANALISIS STRATEGI PENGEMBANGAN BISNIS PPOB KIPO MALANG MENGGUNAKAN ANALISA SWOT DAN QSPM (Studi Kasus Pada PT. Bangun Usaha Energi Perkasa Cabang Malang)
| Main Author: | PURBOHADININGRAT, CHANDRA |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/15786/ |
Daftar Isi:
- PT. Bangun Usaha Mandiri (BUEP) is one of the treasures Energy Company focus on the field of online payments. Knowing the competing firms intensifies; it makes the importance of strategies to increase the rivalry with its peers. The best way to increase competition is involve in the direct internal factors and external relating to the strengths, weaknesses, opportunities and threats. Identify and analyze the factors that the company's internal strengths and weaknesses and also the external company factors that are the opportunities and threats will be faced, by making a questionnaire and pass it to the counter and head of the company become the first step. The second step is calculating the weight, rating, scoring on the EFE matrix IFE. The third step makes SWOT matrix by differentiating strengths, weaknesses, opportunities and threats factors. SWOT matrix results will show the four strategies that may be implemented by the company. Based on the results of the SWOT analysis, the next step is conducted the right election strategy using QSPM, and there will show the right strategy for the company.Score 3.02 got from the EFAS analysis results. This indicates that PPOB KIPO Malang got a good respond from the external environment. IFAS showed the value of 2:37, it indicates that the internal is weaknesses, it shows that the company could not build the strengths and sove the internal weaknesses. SWOT analysis matrix formulated in four strategies SO, five strategies WO, three strategies ST, and two strategies WT. in a Cartesian diagram, Kipo Malang position is in WO strategy. The QSPM matrix result categorize in strategy 1. Adding the product features for pelayanan jasa is 4,75 in the strategy 2. Utilizing the internet facility in the promotion and marketing strategies get 3.88 in the strategy 3. Utilizing a network of government agencies and other enterprises in a maximum gets 3.84, strategy 4. improve service facilities counter kipo gets 3.77, strategy 5. Work plan that has been systematically gets 3.58. So, the recommendation strategy to PPOB KIPO Malang is the addition of these features products with the greatest value of TAS 4.75.