Daftar Isi: PENENTUAN SEGMENTING, TARGETING DAN POSITIONING (STP) PRODUK CAPUNG HIAS DENGAN MENGGUNAKAN METODE ANALISA MULTIVARIAT (Studi Kasus Di Home Industri Capung Hias "A" Desa Ngijo-Kecamatan Karangploso-Kabupaten Malang)

Daftar Isi:

Competition manufacturing company that manufacturing output can be acceptable to consumers or the market, then every company needs some modern strategies in marketing such as segmenting, targeting and positioning. In determining the segmenting, targeting and positioning, companies can use the methods of multivariate analysis. The problems that arise in the home industry A dragonfly ornamental, decorative home products industry dragonfly A dragonfly is still inferior to the products of home decorative products industry B, C, and D are both producing ornamental dragonfly. The defeat of home decorative products industry A dragonfly on the production of home industries B, C, and D because of the attributes of the products of home industry production of ornamental dragonfly A is less able to satisfy consumers. Multivariate analysis methods can be performed in a research setting Segmenting, Targeting, and Positioning (STP) in order dragonfly ornamental products acceptable to consumers.