PENERAPAN BALANCED SCORECARD SEBAGAI TOLOK UKUR PENGUKURAN KINERJA PERUSAHAAN PADA PT. ASURANSI JIWA CENTRAL ASIA RAYA (CAR) KANTOR CABANG MALANG
| Main Author: | Anshar Reza, Felani |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/14400/ |
Daftar Isi:
- This research aims to determine the extent of the company’s performance measurement and rewards performance through the Balanced Scorecard method on AJ CAR Operatitons Office Malang through the four perspective. The method of data collection is to do documentation and literature. Then from these data conducted an analysis and evaluation of performance measurement by the method of Balanced Scorecard. Meanwhile, the bencmark used to measure performance through four perspektives in the Balanced Scorecard is the Current Ratio, Return on Investment and Return on Equty (finance pespektif), Customer Retention and Customer Acquition (customer perspektive), Minimaze Error Rate (internal business process perspektive), employee retention and employee productivity (learning and growth perspective). Based on this analysis, the performance of the company from a financial perspective has achieved economic mission that can be seen from the increase seen successfully achieve its mission of increasing the Current Ratio, ROI, and ROE. From the perspective of the social customer has also managed to achieve its mission of Customer Retension seen that an increase every year. From the perspective of internal business processes seen companies successfully achieve their mission of falling Minimaze Error Rate. In the learning and growth perspective the company has also managed to achieve its mission showed decreased employee retention and increased employee productivity. Balanced Scorecard is a performance measurement company that provides comprehensive information and should Balanced Scorecard method implemented in the company. Keywords: Balanced Scorecard, Performance Measurement, Benchmarks.