PENGARUH SALURAN DISTRIBUSI TERHADAP PENINGKATAN VOLUME PENJUALAN PADA PERUSAHAAN PETERNAKAN UD. SETIA BUDI MUDA FARM BLITAR
| Main Author: | SETIAWAN, ANDY CATUR |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/1349/1/k.pdf http://eprints.umm.ac.id/1349/ |
Daftar Isi:
- One part of the marketing mix that also means one of the important aspects in marketing management is about Place (the place or the determination of the distribution channel). This distribution channel is a form of manifestation of product marketing objectives directly or indirectly, ie to smooth outflow of goods from producers to consumers. A variety of distribution channels that can be selected and used must be adjusted in advance with the conditions and needs of the company. Several underlying factors in the selection of distribution channels used is the type of product, cost or funds owned by the company, goals, et cetera. Selection and determination of the distribution channel is not an easy thing because of an error in selecting the distribution channel will be able to thwart the purpose of a company that has been determined. The selection of distribution channels that can cause scattering of the cost or waste. Where it will lead to rising prices which then impact on sales results. Therefore the problem of distribution channel selection will be very important for companies that want development in their actions. The purpose of this research is to determine the effect of variable distribution channels (agents) to volume of sales. To analyze data to solve problems in this study used the technique with a quantitative analysis is to analyze the data obtained from the company by using the Simple Linear Regression analysis and to test the partial regression coefficient used t test formula. The results of this study is the variable distribution channels (agents) significantly affects the volume of sales.