ANALISIS PESAN IKLAN TELEVISI IM3 VERSI SMS Rp. 0,1 (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Malang)
| Main Author: | SUGITO, SUGITO |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2010
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/1295/1/l.pdf http://eprints.umm.ac.id/1295/ |
Daftar Isi:
- This watchfulness aim detects television advertisement message (im3 version sms rp. 0,1). watchfulness use that want achieved especially for company that is give input usefuls to company as deliberation in make a planning and alternative promotion strategy especially periklanan correct and efficient for indosat (im3). Scale distance score average calculation result is got number as big as 3,78 that mean advertisement im3 version sms rp 0,1 enter in criteria good. the result can prove that advertisement im3 version sms rp 0,1 can to give word that interesting so that easy use theme that interesting, explain rate sms that can compete, explain product superiority and will explain profit that be got with this product. the result can prove that advertisement im3 version sms rp 0,1 can remind product use, explain this product frugality, demo aptness for youngster life style will push to will use product and menginformasi product cheaper. Analysis result knowable that advertisement im3 version sms rp 0,1 can menginformasi product cheaper be matter best. Fact can prove that consumer more give top priority product cheaper so that communication activities can not be obstacle for consumer. scale distance average calculation is got number as big as 3,86. Based on analysis result so knowable that advertisement im3 version sms rp 0,1 use youngster with economical life style. Pass advertisement can give description to society that economical behaviour necessary be done by a youngster so that give positive impact in support all kind of activity or activity that done. Based on conclusion result from watchfulness result, so submitted several supposed suggestions companies permanent defend and more develop innovations on advertisement activity that done during the time so that can according to maximal to introduce product with influence consumer willing to do purchasing towards product. Supposed in advertisement model election company to use model that has fame likes in advertisement that made previous so that message that submitted acceptable well by consumer.