HUBUNGAN ANTARA KONFORMITAS DENGAN PERILAKU KONSUMTIF REMAJA
| Main Author: | Lusiana, Lusiana |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2006
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/12460/1/HUBUNGAN_ANTARA_KONFORMITAS_DENGAN_PERILAKUKONSUMTIF_REMAJA.pdf http://eprints.umm.ac.id/12460/ |
Daftar Isi:
- Friendly feeling is characteristic of adolescents and the nature of interaction within the group. The entry of young people in a specific group and force it to follow the rules in the group. So that conformity arises because a teenager does not want to be considered to deviate from his group. If the group is in the habit of the consumer behavior is based on conformity, or to make it look compact like wearing the same clothes and wear the same accessories, then this could be said that high-level konformitasnya. Therefore, researchers are interested to know the relationship between conformity with the consumer behavior in adolescents. The research method is quantitative, while the type of research is correlational. The sample in this study is a first class high school students of Islam the status of "comparable" Malang who totaled 130 people. The sampling technique used was purposive sampling technique. Type of data used interval data with instrumentation method scale data collection form. Scale used was conformity scale and the scale of consumer behavior. While analysis of the data used correlation analysis using product moment correlation test. From the results of data analysis can be concluded that there is a very significant positive correlation between konfomitas with consumptive behavior (r = 0.271, p = 0.002), which means the higher the higher the conformity of the consumer behavior in adolescents and conversely the lower the conformity will get low consumer behavior in adolescents. Effective contribution of conformity of the consumer behavior of 7.3%, while for 92.7% influenced by other factors.