FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR CINA MEREKTOSSA DI KABUPATEN TUBAN
| Main Author: | Widya Wahyu, Wibowo |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/11609/1/FAKTOR1.pdf http://eprints.umm.ac.id/11609/ |
Daftar Isi:
- This research entitled “Factors which are considered in buying Tossa Motorcycle by the consumers in Kabupaten Tuban”. This research aims to find out the factors in promotion which are considered by the consumers of Tossa, china brand motorcycle, in kabupaten Tuban. Then, knowing the most considered factor in buying Tossa, china brand motorcycle, in kabupaten Tuban. The population is the one who have already bought and used Tossa, china brand motorcycle, in Tuban residence. With accidental sampling technique, researcher found the samples, 100 consumers, with the characteristics buying and using Tossa, china brand motorcycle. The analysis equipment is Factors analysis. The result of factor analysis knows four new factors. First, supporting facilities factor is built by the variables of legitimate garage and achievable spare part cost. Second, the ease to get the product factor which is built by variables of giving discount and strategic location. Third, complement service factor which is built by legitimate garage and giving guarantee. Fourth, complementary facilities are built by giving helmet and jacket. Supporting facilities are the most considered factor by the consumers since it has Eigen values 2.067 and variances value 18.792 and loading value 0.856 and 0.816, while those values are the highest of all new other factors.