AGENDA MEDIA PASCA 100 HARI SBY-KALLA TERHADAP AGENDA PUBLIK(Studi Pemberitaan Harian Kompas Edisi 119Februari 2005 Pada Ikatan Mahasiswa Muhammadiyah Cabang Malang)
| Main Author: | Handayanti, Yenny Kartika |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2006
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/11525/1/AGENDA_MEDIA_PASCA_100_HARI_SBYKALLATERHADAP_AGENDA_PUBLIK.pdf http://eprints.umm.ac.id/11525/ |
Daftar Isi:
- Keywords: Agenda Media, Public Agenda This research comes as motivated by a number of problems or issues that developed in the mass media after the 100-day program Susilo Bambang Yudhoyono (SBY)-Yusuf Kalla during the month of February 2005. The issue that is spread by the mass media was raised 100-day program SBY-Kalla as a form of control and evaluation of government performance of United Indonesia Cabinet. The issues are also distributed media has created a growing opinion within the community. Therefore, these issues are related and have a direct impact on everyday life. From the brief presentation above, it is clear that the role of mass media is very big to create opinion in society. This phenomenon is very interesting for researchers to be observed and studied. Because the previous government, no measure of time to improve the system of government and society. While the government of SBY-Kalla has set a 100-day, to be able to fix the system and the problems that have occurred in the previous government. In order to simplify the research process, researchers defined it in the formulation of the problem: what news issues are scheduled by Kompas, what issues the public deems important, and Is there a connection between the issues scheduled by Compass with the issues scheduled by the public. The goals to be achieved is to find out what news issues are scheduled by Kompas, what issues the public deems important, and Is there a connection between the issues scheduled by Compass with the issues agenda by the public. This study uses the theory of agenda setting, to measure the impact of issues that have been scheduled by the media toward audience. This theory assumes the existence of a positive relationship between the rating given by the media on an issue, with attention given by the audience on specific issues. Or what is considered important by the media, is also considered important as well by the audience. Vice versa, what is forgotten by the media will also escape the attention of the public. This type of research is explanatif with quantitative data, to test the hypothesized relationships among variables. Researchers measure the media agenda by determining the distribution of categorization cm column based on the 100-day reporting program SBY-Kalla. These issues, among others, Effectiveness performance of KPK (Corruption Eradication Commission, Catching The Corruptor, repatriation of illegal workers from Malaysia, Obstacle Repatriation of illegal migrant workers from Malaysia, The conflict worker with the Employer, Higher Education Costs, Rising standards of National Exams Graduation, School Infrastructure Improvement , Threat of Conflict Ahead of the elections, and readiness in each area ahead of the elections. These issues have rotated since edition 1 to 19 February 2005. To measure the public agenda, researchers are using IMM Branch Malang population numbering 30 people. While the samples taken by researchers according to simple random sampling (simple random sampling) that is numbered 30 people. Furthermore, data collection techniques by using a questionnaire prepared using Gutman scale to get a straight answer from the respondents. The researchers used Spearman Rho Rank Order Correlation to determine whether there is relationship between the media agenda public agenda. Based on the results of research, it was, that there is a very weak relationship between variables yag independent or dependent avariabel agenda with the media or public agendas. The size of this relationship is 0.173. Thus, the Agenda Setting theory that states the basic assumption that there is a positive relationship between what is considered important by the media, with what is considered important by the public or the public, not proven in this study.