ANALISIS ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN JENANG “MIRAH” KECAMATAN JETIS KABUPATEN PONOROGO
| Main Author: | WAHYU, WIJAYA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2009
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/11247/1/ANALISIS_ATRIBUT.pdf http://eprints.umm.ac.id/11247/ |
Daftar Isi:
- The aim is to find the product attributes that consumers consider the purchase of porridge "Mirah" and to know the product attributes that give the largest contribution in consideration of consumers to buy porridge "Mirah". Data analysis tool used is factor analysis. Based on the results of factor analysis produced seven factors to be considered the product attributes that consumers in the purchase of porridge "Mirah" which include: packaging, labels, brands, quality, image, security and complementary services. Factors that contribute to product attributes are considered the largest consumer in the purchase of porridge "Mirah" of packaging.