HUBUNGAN TERPAAN TAYANGAN IKLAN KAMPANYE PARTAI POLITIK DENGAN PREFERENSI MASYARAKAT TERHADAP CALON PRESIDEN INDONESIA(Studi Di Kalangan Warga Jalan Nakula, RW 05, Kelurahan Polehan,Kecamatan Blimbing, Kota Malang Pada Bulan Juni 2009)
| Main Author: | SARASWATI, IKA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/10359/1/HUBUNGAN_TERPAAN_TAYANGAN_IKLAN_KAMPANYE_PARTAIPOLITIK_DENGAN_PREFERENSI_MASYARAKAT_TERHADAP_CALONPRESIDEN_INDONESIA.pdf http://eprints.umm.ac.id/10359/ |
Daftar Isi:
- Keywords: Political party campaign commercial, Preference One of the open campaign was through television commercial. Political party campaign commercial presented in television was one of the political party effort to publish president or vice-president candidate from the party. How far the commercial able to raise the political elite popularity and became voice absorber media, would depend on people perspective. Since the people choice to the political party not related with political elite popularity, outside ‘white group’ threat, people were confused; not only the new system, but many of political party who followed general election; and bored to the campaign promises. The major purpose of the research was testing political party campaign commercial atteck with people preference to Indonesia’s President Candidates. That’s why the researcher here wanted to find out whether any correlation between political party campaign commercial attack with people’s preference and how close the relation. Theory used in this research was AIDDA whcih consisted of A (Attention - Cognitive aspect), I (Interest – Affective aspect), D (Desire – Affective aspect), D (Decition – Affective aspect), A (Action – Behavioral aspect). The indicators included five theoretical elements grouped into two variables. They were X: political party campaign commercial, attitude resulted by audiences when watching the political party campaign commercial, with indicators: watching frequency, understanding level, and attention level; Y variable: preference, capacity came after audience watching political party campaign commercial with indicators: feeling, related with determination, and choice tendency The research used quantitative approcach with survey method and explanation research type. The object were people on Nakula Street RW Polehan Village, Blimbing Sub-District, Malang City. Through random sampling, there found 80 people sampling. Data collection technique used were questionnaire and documenter. In data analysis technique, the research used product moment correlation test to find out both variables relation. Research with product moment correlation test showed that there was a relation between political party campaign attack with people’s preference to Indonesia’s President candidate, by r count value 0,607 compared with r table 0,220. The equation showed that r count > r table, so that could be said that there was relation between political party campaign as independent variable with people preference as dependent variable with real influence. The relation’s strength was tested by t test equation, by the calculation, there found 6,754 value with t table 2,00. So that there could be found that 6,754 > 2,00 means that there was significant value between campaign commercial with people’s preference.