FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN LAPTOP MEREK ACERDI ANGKASA SKOMTEK MALANG
| Main Author: | Rizki Eka Trisna, Muhammad |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/10256/1/x.pdf http://eprints.umm.ac.id/10256/ |
Daftar Isi:
- This research entitle " Considered By Factors Student In Purchasing Laptop Brand Acer Space Skomtek", case study skomtek space consumer. This research aim to to look for factors in considered marketing hotchpotch Consumer in purchasing Acer brand laptop skomtek space and to know most considered factor Consumer in purchasing Acer brand laptop skomtek space. Population in this research consumer Worse luck which have bought and Acer brand laptop mengunakan skomtek space. Technique Accidental sampling used to determine sampel with Consumer characteristic which have bought and use Acer brand laptop counted 100 responder. used analyzer Analysis Factor. Process Analyst factor yield four new factor that is first factor formed of warranty factor variable consider warranty, considering warranty . both/ second Factor formed of quality factor variable consider quality of product, because with quality of well guaranted quality. Third factor factor according to formed of price product price variable.. Fourth factor formed of fitur factor it self laptop product. Factor Warranty considered most factor Consumer in purchasing Acer brand laptop skomtek space because owning values eigen value equal to 2.761, sebesar16.238 variences value and biggest loading value in factor feel equal to 0.907. Eigen values value, assess the loading value and variences represent compared to highest value new factor value Keyword : Factor Warranty, factor quality of, factor according to price, fitur factor.