HUBUNGAN ANTARA PERSEPSI TENTANG KOSMETIK DENGAN INTENSI MEMBELI
| Main Author: | ROHANA, RAHMITULLAH |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/10000/1/HUBUNGAN_ANTARA_PERSEPSI_TENTANG_KOSMETIK_DENGAN_INTENSI_MEMBELI.pdf http://eprints.umm.ac.id/10000/ |
Daftar Isi:
- Cosmetic is one of product offered by producer and consume by consumer, especially woman. Image about beauty which was offered by various cosmetic product caused woman intent to buy them, the problem which often faced by the consumer is the incompatibility to the cosmetic element consumed, and there also found cosmetic which containing dangerous product spread in the market. There would be interesting to find out whether somebody’s perspective to the cosmetic post-danger cosmetic would make intention to buy the cosmetic before they really bought the cosmetic. The research aimed to find out perception about cosmetic and intent to buy. The research was quantitative. Population in the research was the students of State University of Bengkulu which amount 172 people, sample subject in the research were 43 people who were taken by purposive sampling method. Data collection technique used scale, that was perception scale about cosmetic and intention to buy. Data analysis technique, product moment correlation from Karl Pearson which was assisted by SPSS 12 program From data analysis, there found that there was significant positive relation between cosmetic with buying intensity (with correlation coefficient (r) = 0,667; p = 0,00). It showed that higher the positive perception to the cosmetic, the buying intensity would be higher and in negative cosmetic perception, the intensity would be low. The effective perception contribution about cosmetic and buying intensity was 45,8% while 54,8% was influenced by another variable.