ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Pada Perumahan Komplek Amd Permai Banjarmasin)
| Main Authors: | ., Risnawati, Huda, Nuril |
|---|---|
| Other Authors: | mm unlam |
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Program Magister Manajemen
, 2016
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| Online Access: |
http://jwm.ulm.ac.id/id/index.php/jwm/article/view/33 http://jwm.ulm.ac.id/id/index.php/jwm/article/view/33/33 |
Daftar Isi:
- The research aims to fi nd out and analyze the effect of product quality and service quality towards consumer’s satisfaction.This research technique is using purposive sampling, as a sampel is inhabitant in residence of perumahan komplek AMD Permai Banjarmasin which is analyze using doubled regretion. The research shows that product quality plays quite a signifi cant role towards consumer’s satisfaction. Service quality affects consumer’s satisfaction signifi cant. And both product quality and service quality affects consumer’s satisfaction signifi cant.Keywords : Product quality, service quality, consumer’s satisfaction.