PROMOSI UNIVERSITAS SWASTA DALAM MENARIK MINAT MAHASISWA BARU (Studi Kasus Promosi UPT HPPMB Universitas Muhammadiyah Sukabumi)
| Main Authors: | Nurhayati, Itsna, Mulyadi, Andi |
|---|---|
| Format: | Article PeerReviewed Image Book |
| Bahasa: | eng |
| Terbitan: |
FISIP UIN Sunan Gunung Djati Bandung
, 2017
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| Subjects: | |
| Online Access: |
http://eprints.ummi.ac.id/81/1/Bu%20Itsna%20Cover.jpg http://eprints.ummi.ac.id/81/2/Bu%20Itsna%20hal.jpg http://eprints.ummi.ac.id/81/3/Bu%20Itsna%20Abstrak.jpg http://eprints.ummi.ac.id/81/4/Bu%20Itsna%20Isi.pdf http://eprints.ummi.ac.id/81/ |
Daftar Isi:
- This research aims to determine the extent to which the University of Muhammadiyah Sukabumi (UMMI) promote academic programs into the middle of society, so that people knew and eventually took in interest to study at UMMI. The method applied is qualitative research method with a case studi approach (case study), and data colection tecmiques by means of literature studies, interviews and questionsmaires distribution. The study population was a group of UMMI students Academic Years 2014/2015 and 2015/2016, while the random technique applied was purposive sample, The result show that the promotional efforts undertaken by UPT HPPMB against students Senior High School/Vocational High School/Madrasah Aliyah High Schols have done optimally because it has managed to get the students with higher numbers when comparing to the number of students in the two previours years.