ANALISIS PENGARUH LIFESTYLE DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN PADA K.VIESTA CAFÉ KOTA SUKABUMI
Daftar Isi:
- K Viesta Café is one of capes that are located on Jl. Siliwangi No. 81 Sukabumi. This café specializes for young man and young woman also young executive as a place to find entertaintment, gathering, socialize with relative, do assignment, meeting client, meeting, and have a presentation while enjoying meal which is served by café. The research background is a faced problem deals with a decrease purchase decision that is caused by lifestyle (variable X1) and facility (variable X2) toward purchase decision (variable Y). The research method applies descriptive and associative method. Data collection tehnique uses observation, interview, giving questioner, documentation, and literature study. Data analysis technique is started from data arrangement, data tabulation until the step of testing. Based on data required from analysis result shows that the influence of lifestyle variable toward purchase decision as much as 0,510 meanwhile the facility influence toward purchase decision as much as 0,500 and the influence of lifestyle and facility toward purchase decision as much as 54% meanwhile the influence of other factor which is not included in this research is as much as 46%. The result of counting F hypothesis test ≥ F table is 51,599 > 2,36 so that HO is refused and HI is accepted. It means there is a significant influence between lifestyle and facility toward purchasing decision