PERAN PRODUK WISATA DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN
| Main Authors: | Safitri, Indri, Ramdan, Asep M, Sunarya, Erry |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Universitas Negeri Surabaya
, 2020
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| Subjects: | |
| Online Access: |
https://eprints.ummi.ac.id/2090/1/7864 https://eprints.ummi.ac.id/2090/ https://journal.unesa.ac.id/index.php/jim/index |
Daftar Isi:
- The purpose of this study is to determine the role of tourism products and destination image of tourists visiting decision. The method in this study uses a type of probability sampling, including simple random sampling with a sample of 200 respondents. The analysis technique used is multiple linier regression analysis, coefficient of determination, simultaneous model testing (F test), and partial hypothesis testing (T test). T test result shower that tourism products had a positive and significant effect on visiting decisions, destination image had a positive and significant effect on visiting decisions.The F test results the probability value sig. 0,000 < 0,05 which means that the F test can be accepted and shows the influence simultaneously. Based on the results of the coefficient of determination test obtained a value of 0,596 can be interpreted that the influence of tourism products and destination image on the decision of visiting that is equal to 59,6%, the remaining 40,4 % is influenced by other factors not explained this study.