PENGARUH HARGA JUAL DAN BIAYA PROMOSI TERHADAP PENDAPATAN (Studi Kasus Pada Jampang Waterpark, kec. Jampangkulon kab. Sukabumi)
Daftar Isi:
- Sri Fitri Handayani (1630611063) Muhammadiyah University Sukabumi. The Effect of Selling Prices and Promotional Costs on Jampang Waterpark Revenue. (Supervising Lecturer Chofiuddin Muchlis, S.E.,M.Ak and Rima Purwanti, S.E., M.M) This study aims to determine the effect of Selling Prices and Promotion Costs on Revenue. The scale used is a ratio scale. The method is quantitative. The research variables are Selling Price (X1) Promotional Costs (X2) and Revenue (Y). The type of data used is secondary data. The data collected was then analyzed using the Classic AsusMsi test, namely Normality Test, Multicollonierity Test, Heteroscedasticity Test, Auto Correlation Test, Multiple Linear Regression Analysis, Hypothesis Testing using t Test, F Test and Determination Coefficient Test. The classic assumption test results, namely the normality test, indicate that the selling price and promotion costs towards income are normally distributed. T-Test results show that the selling price has a no effect on income, while the cost of promotion has a significant effect on income. The f-test results show that the simultaneously selling price and promotion costs affect income.