Pengaruh Penerapan I.s.o 9001:2000, Kualitas Produk dan Layanan terhadap Keputusan Pembelian
| Main Authors: | Melyana, M. (Melyana), Wiryawan, Z. Z. (Zahrida) |
|---|---|
| Format: | Journal application/pdf |
| Bahasa: | ind |
| Terbitan: |
Faculty of Business and Economics, Trisakti University
, 2012
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| Subjects: | |
| Online Access: |
https://www.neliti.com/publications/52450/pengaruh-penerapan-iso-90012000-kualitas-produk-dan-layanan-terhadap-keputusan-p |
Daftar Isi:
- This research attempted to investigate which variables had been the determinants: ISO 9001:2000, quality of product and quality of service; as influencers of the customers purchasing decisions of the roof products.Using a quantitative design with 113 respondents, the 'f test and 't' test indicated that the implementation of the ISO 9001:2000, quality of the products as well the quality of its services did simultaneously and partially influence customers purchasing decision of the company's roof products positively.