Analisis Pengaruh Store Atmosphere, Promosi Penjualan, Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Transmart Carrefour Bintaro
| Main Author: | Muhammad Afdal Alfaruq |
|---|---|
| Other Authors: | Leis Suzanawaty |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Jakarta : Fakultas Ekonomi Dan Bisnis UIN Syarif Hidayatullah
|
| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/45428 |
Daftar Isi:
- This research aims to determine the effect of, store atmosphere, sales promotion, and service quality on purchase decision. This research is a case study with quantitive approach. The data used in this research is the primary data of collected through a questionnaire using incidental sampling technique. Data analysis techniques in the research were multiple linear analysis using stastitical software product and service solutions (SPSS) 23. The result of this research shows that store atmosphere, sales promotion, and service quality have partial and simultaneous affect on purchase decision