The Influence Of Service Quality, Brand Image And Price Toward Customer Satisfaction(Case Study Of Hotel Bukit Indah Puncak, Cianjur)
| Main Author: | Novian Kamaruloh |
|---|---|
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Jakarta : Fakultas Ekonomi Dan Bisnis UIN Syarif Hidayatullah
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| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/45424 |
Daftar Isi:
- The purpose of this research is to analyze the influence of service quality, brand image, price and customer satisfaction. The data that have been used for this research are primary data and it has been collected from 100 respondents who have visited Hotel Bukit Indah Puncak. The technique sampling used in this research is judgmental sampling. The data obtained are further analyzed using multiple linier regression on SPPS 20.0 for windows. The result shows that service quality, brand image, price and customer satisfaction. While, all independent variables such as service quality, brand image, price and customer satisfaction simultaneously influenced the dependent variable which is customer satisfaction. The result of coefficient of determination shows that 81,2% as the value of dependent variable can be explained by the independent variables. While the rest of dependent variable value is 18,8% that can be explained by the other variables that have not been included in this research.