Daftar Isi: Pengaruh Getok Tular (Word of mouth) dan citra merek terhadap Kepercayaan Merek dan Dampak terhadap Keputusan penggunaan Zenius.net

Main Author:	Puji Utami
Other Authors:	Leis Suzanawaty
Format:	bachelorThesis
Bahasa:	ind
Terbitan:	Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
Subjects:	word of mouth brand image sobel test Generalized Structured Component Analysis structural equation modeling SEM use decision brand tru
Online Access:	http://repository.uinjkt.ac.id/dspace/handle/123456789/45321

Daftar Isi:

The findings of this research indicate that there is an influence of brand image on brand trust and the impact on use decisions, and the influence of brand trust on usage decisions, and while word of mouth does not affect the brand trust and the impact on use decisions. For indirect influences, it was found that there was an influence of brand image on the use decisions through brand trust and also the absence of the influence of word of mouth on the use decisions through brand trust.