Analisis perilaku konsumtif dan faktor pendorongnya: Studi Kasus Mahasiswa Universitas Islam Negeri Syarif Hidayatullah Jakarta angkatan 2017
| Main Author: | Annisa Adzkiya |
|---|---|
| Other Authors: | Ali Rama |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Fak.Ekonomi dan Bisnis Uin Jakarta
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| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/41875 |
Daftar Isi:
- This study aims to analyze the influence of lifestyle, social media, financial literacy and religiosity on the consumer behavior of millennials represented by UIN students batch 2017. The data used in this study are primary data obtained from questionnaires distributed to UIN students batch 2017. This study has a population of 5.349 students and a sample of 132 students.The analytical method used was the PLS method using the SmartPLS 3.0 and Excel 2013 Software. The results of this study found a positive relationship between lifestyle towards consumptive behavior with a significance value of 0.001 and t-statistics of 3.496. Social media variables also have a positive effect on consumer behavior with a significance value of 0.000 and t-statistics of 4.199. while the variables of financial literacy and religiosity simultaneously have a negative relationship to consumptive behavior with a t-statistic value of 2.295 and 2.330.