The influence of product quality, product availability, brand image and brand trust toward purchase decision Case study of tolak angin liquid
| Main Author: | Agnes Kartika Vidya Puspita |
|---|---|
| Other Authors: | Leis Suzanawaty |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah
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| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/41849 |
Daftar Isi:
- This study aimed to analyze the influence of product quality, product availability, brand image and brand trust toward purchase decision (study case of Tolak Angin Liquid). The data collection in this study uses convenience sampling with 150 respondents buyer of Tolak Angin Liquid. Data was analyzed using multiple linear regression. The results of this data showed that : (1) product quality has significantly influence to purchase decision of Tolak Angin Liquid. (2) product availability has significantly influence to purchase decision of Tolak Angin Liquid. (3) brand image has significantly influence to purchase decision of Tolak Angin Liquid. (4) brand trust has significantly influence to purchase decision of Tolak Angin Liquid. (5) product quality, product availability, brand image and brand trust have significantly influence to purchase decision of Tolak Angin Liquid.