Pengaruh £-Service Quality Terhadap £-Customer Satisfaction dan £-Customer Loyalty Pada Toko Online Shopee
| Main Author: | Evita Rahayu |
|---|---|
| Other Authors: | Muniaty Aisyah |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
|
| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/41352 |
Daftar Isi:
- This research is aimed to analyze the effect of e-service quality on e- customer satisfaction and e-customer loyalty. item questionnaire used as many as 20 items. Data collection is done by distributing questionnaires to customers who at least routinely shop once in a month in Shopee with the number of samples of 100 respondents determined by nonprobability sampling method. Data analysis