Pengaruh Labelisasi Halal, Harga, Promosi dan Rasa terhadap Keputusan Pembelian Konsumen Pada Produk Mie Samyang di UIN Syarif Hidayatullah Jakarta
| Main Author: | Asy’arie Muhammad |
|---|---|
| Other Authors: | Burhanuddin Yusuf, Adi Cahyadi |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Pengaruh Labelisasi Halal, Harga, Promosi dan Rasa terhadap Keputusan Pembelian Konsumen Pada Produk Mie Samyang di UIN Syarif Hidayatullah Jakarta
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| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/41333 |
Daftar Isi:
- This research aim to analyze the effect of Halal Labeling, Price, Promotion and taste to Buying Decision of Samyang noodle Product in Islamic State University Syarif Hidayatullah Jakarta. The data used in this rasearch is primary data obtained from questionnaires. The Methods in this rasearch used multiple linear regression analysis. This analysis used program of Computer SPSS Version 22.0. The result show that the indicates variable Halal Labeling, Price, Promotion and Taste, to which simultaneously affect, significantly to Buying Decision of Samyang noodle Product in Islamic State University Syarif Hidayatullah Jakarta. The Result show also indicates that partially Halal Labeling, Price, Promotion and Taste significantly affect to Buying Decision. The value of Adjusted R Square is 0.368. this means that the Halal Labeling, Price, Promotion and Taste are quite capable of influencing Buying Decision by 36.8%, while 63.2% is influenced by other variables outside the model under research.