Pengaruh Brand Image, Brand Trust, Dan Word Of Mouth Terhadap Proses Keputusan Nasabah Produk Tabungan Bank Bri Syariah
| Main Author: | Farrah Balqis |
|---|---|
| Other Authors: | Cut Erika Ananda Fatima |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
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| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/40138 |
Daftar Isi:
- This study aims to analyze the influence of brand image,brand trust, and word of mouth of the customer savings product decision BRI Sharia. This study used a queationnaire as an instrument for taking a sample of 100 respondents, who are sharia BRI’scustomers of savings product in the city of Jakarta. Sample determined by probability sampling method. This research using multiple regression analysis. The results showed that partially brand image, brand trust andword of mouth have a significant invluence on the customer savings product decision because it has a significance value < 0,05 (0,004for brand image, 0,040 for brand trust, and 0,005 for word of mouth) and simultaneously that brand image, brand trust, and word of mouth have a significant influence on the use of Sharia BRI’s customer savings product decision with the signoficance value 0,000 < 0,05.