Pengaruh perceived ease of use, word of mouth, dan brand image terhadap keputusan penggunaan layanan jasa transportasi gojek di Kota Tangerang Selatan
| Main Author: | Tio Kharisma Yunanto |
|---|---|
| Other Authors: | Leis Suzanawaty |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
UIN Syarif Hidayatullah Jakarta: Fakultas Ekonomi dan Bisnis, 2016
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| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/39743 |
Daftar Isi:
- Influence Of Perceived Ease Of Use, Word Of Mouth And Brand Image On The Use Of Transportation Services Gojek In South Tangerang City. This study aimed to analyze the influence of perceived ease of use, word of mouth and brand image on the use of transportation services GOJEK in South Tangerang City. The sample used was consumer GOJEK South Tangerang City. Collecting data in the study using a questionnaire distributed to 60 respondents. Data was analyzed using multiple linier regression. The result showed that perceived ease of use, word of mouth, and brang image have significant influence forward